Who Are We?
Essentials Variety Store is a 100% New Zealand owned and operated family business.
We created Essentials Variety Store with a simple goal to make it easier for Kiwis to shop for everyday essentials, trusted brands and great-value products all in one place.
We’re an online variety store offering products across a growing range of categories, including art, craft, stationery, technology, travel, toys, baby, health & first aid, beauty & personal care, home & living, pet care, party supplies and more.
As a family owned Kiwi business, we understand that value matters. That’s why we’re constantly looking for quality products, recognised brands and great deals that we can offer to customers throughout New Zealand.
Why Shop With Us?
At Essentials Variety Store, our focus is simple: Brands. Variety. Value.
We source products locally and internationally, bringing together well-known brands alongside practical everyday products at competitive prices.
Whether you’re stocking up on household essentials, shopping for the family, getting creative, preparing for a trip or simply looking for a great deal, we want Essentials Variety Store to be a place you can keep coming back to.
We believe shopping online should be simple, affordable and convenient, with products delivered directly to your door anywhere in New Zealand.
Proudly Kiwi 🇳🇿
We’re proud to be 100% NZ owned and operated, and every order supports a local family business.
As Essentials Variety Store grows, our commitment remains the same: to continue expanding our range, finding great products and providing better choice and better value for Kiwi shoppers.
Essentials Variety Store | Brands. Variety. Value.
